Blog Spotlight
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Blog Spotlight
Open Letter: New Government, New Challenges – Join our CEO at ELEVATE to tackle what’s ahead.
Your success in 2025 will depend - at least in part - on the decisions you make. Inventory decisions, pricing…
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Blog Spotlight
Here’s the remedy to revive sagging sales
By Mark Overbye My inbox has an email I’d rather not reread. Those lurking numbers sting my eyes. Pesky statistics…
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Blog Spotlight
The huge overlooked benefit of outdoor recreation
By Bill Yeargin Recently, during a visit to the White House with other leaders from the outdoor recreation industry, the…
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Blog Spotlight
Want to Help? Join Me in Washington, D.C.
By Bill Yeargin If you lead an organization in the boating industry, we need your help. Please plan to join…
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Blogs
How to become the best choice, especially in turbulent markets
By Mark Overbye I’d like to catch the culprit dripping corrosive venom on my confidence at 3am. I’m trying to…
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Bill Yeargin
Join Me at the American Boating Congress
By Bill Yeargin If you lead an organization and care about the boating industry, you need to join me May…
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Blog Spotlight
Teddy Roosevelt’s backstage battle
By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we…
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Blog Spotlight
How can you improve online marketing? Make it personal
By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most…
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Blog Spotlight
The future of boating
By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people…
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Bill Yeargin
Thanks Thom!
By Bill Yeargin In the Old Testament we read the story of Queen Esther who was told by her cousin…
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Adam Quandt
Don’t write off the millennial (or any) shopper
As a preface to this blog post, I’m currently in the market for a PWC. I know, it’s not necessarily…
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Bill Yeargin
Blue Mind — Making life better!
If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life…
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Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Blog Spotlight
What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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Blog Spotlight
Looking ahead to 2018: How to be a great leader and inspire your team
As we close on 2017 and look toward the new year, you may be considering the goals and improvements that…
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Blog Spotlight
Voice search’s rise is great news for marine dealerships
“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give…
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