Bayliner Boats launched its new brand identity bringing a revitalized energy to the boat builder known for creating cruising, fishing, and sport model options. The brand refresh represents one of the most comprehensive redesigns in the company’s 65-year history driven by consumer research. “Many Bayliner owners are first-time boat buyers, and our vision for this redesign was to fully represent ...
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Brunswick Corporation’s Venture Group (BVG), which comprises the company’s Bayliner, Heyday, Trophy, Quicksilver and Uttern boat brands, has announced the installation of an array of photovoltaic solar panels at its location in Vila Nova de Ceveira, Portugal. The new array, which sits atop a 3,000-square-meter segment of the facility’s roof, comprises 535 panels that will generate approximately 40% of the ...
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Brunswick Corporation announced Benoît Verley has been named president of Venture Boat Group, representing the Bayliner, Heyday, Trophy, Quicksilver and Uttern boat brands. Verley replaces Keith Yunger who was named president of Sea Ray in October 2021. Verley joined Brunswick in 2007 and has held a variety of leadership roles in the European Boat Group and Venture Group. In his most ...
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