The Yamaha U.S. Marine Business Unit begins 2019 with several important executive team and structural changes that will help the marine manufacturer/distributor realize its 2030 Vision, announced by Yamaha Motor Co., Ltd. last December. The changes will maximize synergies and strengths across the organization to better serve customers, dealers and boat builders.   “As we look to the year 2030 ...

Based on the award-winning F25, Yamaha developed the new T25 in response to requests for lightweight, electronic fuel injected performance in a small, high-thrust configuration. “The new T25 has the best power-to-weight ratio of all high-thrust 25 horsepower outboards,” said Ben Speciale, Yamaha U.S. Marine Business Unit President. “If you have a small but heavy vessel to power, this outboard ...

Last week, NMMA and their members held several events and meetings on Capitol Hill and with the administration to highlight the recreational boating industry’s priorities – including trade, the Modern Fish Act, E15, and workforce development. The November midterm elections are just around the corner and NMMA is working diligently to accomplish the industry’s objectives before the end of the ...

Yamaha Marine Group announced today the end of its supply arrangement with Alumacraft, after attempts to continue the relationship were unsuccessful. On June 28, 2018, BRP U.S.A., Inc. (BRP), maker of Evinrude outboards, announced it had purchased Alumacraft and will make it part of a BRP entity. “To effectively support our valued dealers who may have existing orders for Yamaha-powered ...

Engineering and technology are pushing the outboard engine category on a trajectory toward even greater market domination Visitors to the Miami International Boat Show can be forgiven for feeling just a little snow blind this year.  While North America’s largest consumer boat show is always a place to spot emerging trends and glimpse the unusual, the overall consensus is that it ...

It’s been a busy summer for Yamaha Marine Systems Company. In June, the newly formed subsidiary of Yamaha Motor Corp., U.S.A. acquired the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wis. A month later, Yamaha acquired Deerfield Beach, Fla.-based Bennett Marine, Inc., the company best known for adjustable hydraulic trim tab systems and the recently launched ...