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Tag Archives: Aviara

MasterCraft joins others in temporary suspension of manufacturing

MasterCraft Boat Holdings, Inc. recently provided an update on its business and announced several actions that the company is taking to protect the health and safety of its employees, dealers and communities in light of the COVID-19 pandemic. “COVID-19 is posing unprecedented challenges and uncertainty for MasterCraft, our industry and the entire global economy,” said Fred Brightbill, CEO and Chairman ...

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MasterCraft aims to ‘right-size’ dealer inventory

MasterCraft Boat Holdings, Inc. announced financial results for its fiscal 2020 second quarter ended Dec. 29, 2019. Net Sales for the second quarter were $99.6 million, a decrease of $21.9 million, or 18%, compared to $121.5 million for the prior-year period. The company said the decrease was primarily due to a reduction in unit sales volumes across each of reportable ...

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Day 2 at FLIBS: Superyacht Village

By David Gee Okay, I admit it. Any boat show I attend from now on that doesn't have a "Superyacht Village" might be a bit of a disappointment. Day two of the Fort Lauderdale International Boat Show saw us in morning press events once again. For me, it was Groupe Beneteau to begin with, a company that builds 200 different ...

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MasterCraft expands portfolio with new Aviara brand

MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is expanding into the day boat category with the announcement of its newest brand, Aviara. Following a calculated study of the market and successful collaboration between the company’s executive leadership, engineering, manufacturing and brand building teams, Aviara was uniquely conceived in-house to offer a new luxury recreational day boat experience. Focused on the production of ...

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