Tag Archives: Aviara

FLIBS attendance reportedly down only 20%

FLIBS 2020

Representing the first major marine event to take place since April, the 61st Annual Fort Lauderdale International Boat Show wrapped up its five-day outdoor show with hundreds of exhibitors and boats on display across nearly 90 acres and six city sites. The show's COVID-19 safety measures included mandatory face coverings and social distancing, a contactless ticketing system, added and expanded ...

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MasterCraft purchases Merritt Island plant

Avaiara gets new boat building plant

MasterCraft Boat Company announced it has entered into an agreement to purchase a boat manufacturing plant located in Merritt Island, Florida. MasterCraft intends to establish a dedicated manufacturing center in this facility to support the long-term growth of its recently introduced Aviara brand.   Aviara, a designer, manufacturer and marketer of luxury day boats ranging from 32 to 40-feet in length, ...

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MasterCraft joins others in temporary suspension of manufacturing

MasterCraft logo

MasterCraft Boat Holdings, Inc. recently provided an update on its business and announced several actions that the company is taking to protect the health and safety of its employees, dealers and communities in light of the COVID-19 pandemic. “COVID-19 is posing unprecedented challenges and uncertainty for MasterCraft, our industry and the entire global economy,” said Fred Brightbill, CEO and Chairman ...

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MasterCraft aims to ‘right-size’ dealer inventory

MasterCraft logo

MasterCraft Boat Holdings, Inc. announced financial results for its fiscal 2020 second quarter ended Dec. 29, 2019. Net Sales for the second quarter were $99.6 million, a decrease of $21.9 million, or 18%, compared to $121.5 million for the prior-year period. The company said the decrease was primarily due to a reduction in unit sales volumes across each of reportable ...

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Day 2 at FLIBS: Superyacht Village

By David Gee Okay, I admit it. Any boat show I attend from now on that doesn't have a "Superyacht Village" might be a bit of a disappointment. Day two of the Fort Lauderdale International Boat Show saw us in morning press events once again. For me, it was Groupe Beneteau to begin with, a company that builds 200 different ...

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MasterCraft expands portfolio with new Aviara brand

Avaiara gets new boat building plant

MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is expanding into the day boat category with the announcement of its newest brand, Aviara. Following a calculated study of the market and successful collaboration between the company’s executive leadership, engineering, manufacturing and brand building teams, Aviara was uniquely conceived in-house to offer a new luxury recreational day boat experience. Focused on the production of ...

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