Tige and ATX Surf Boats announced that the Virtual Experience they rolled out last year is back for 2022, featuring the addition of two new boats to the Tige fleet. The Virtual Experience takes a traditional boat show or showroom and transforms it into an online platform that assists customers in making boat choices. “Our goal was for a user ...
Read More »Tag Archives: ATX Surf Boats
Tige reports executive expansion, sales growth
Tige Boats, Inc. recently announced its executive team’s growth in response to a record-breaking year of sales with a 48% retail increase over 2019. In large part, the builder says the increase is a result of implementing new strategies, employee growth, groundbreaking technologies within the 2020/2021 product lines, and the launch of a new brand, ATX Surf Boats. Tige Boats, ...
Read More »Tige Boats appoints new president
Tigé Boats, Inc. announced the promotion of Daniel Gutierrez to president of both the Tigé Boats and ATX Surf Boats brands. Gutierrez began his career at Tigé Boats in 2004 and most recently served as chief operating officer. Effective immediately, Gutierrez will assume responsibility and lead the charge of operations within the organizations, including new product development and strategic positioning for ...
Read More »Tige Boats names new regional sales manager
Tige Boats, Inc. announced that Toby Boese has joined their team as the Southeast regional sales manager and will represent both the Tige and ATX Surf Boats brands. Boese will manage and support his region of the dealer network, as well as seek new dealers for southeastern U.S.Tige said Boese brings successful sales experience from the boating industry, along with an optimistic approach and ...
Read More »ATX Surf Boats launches new brand worldwide
ATX Surf Boats hit the water today with a global product launch and brand introduction. “ATX Surf Boats energizes peoples’ lives with maximal experiences and a minimal investment, giving the broader market a unique entry into the inboard segment,” said a statement from the company. “We have created the new ATX Surf Boats brand and product line with sole focus on ...
Read More »