Tag Archives: April 2015

At the Helm: Reaching new markets

Change is here, whether you like it or not. That shouldn’t even be a topic of discussion at this point. The country looks very different than it did 20 or 30 years ago. You can complain about that if you’d like and that’s certainly your right. Yes, there are things that were better 30 years ago. There’s many a day ...

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Boat clubs, peer-to-peer offer alternatives

Whether it be Millennials, Hispanics or any other underrepresented group, there are many obstacles to bringing new potential boaters to the industry. Two of the biggest, though, are affordability and experience on the water. That’s where boat clubs and peer-to-peer rentals come into play. “When we started this, we said our goal was to make boating more accessible, activating boats ...

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New Markets Task Force dedicated to awareness and education

The New Markets Task Force (formerly the Diversity Task Force) is one of the six RBLC initiatives focused on strategies and tactics to grow boating. The task force was designed to study and make recommendations to the boating industry in order to introduce the boating lifestyle to emerging new markets. “The task force is focused on how to grow the ...

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Next is Now: Learning about your next market

In our April issue, we explored the changing demographics affecting the boating industry. You can see that cover story here. Below, you'll find additional resources on the topic. Taking advantage of the opportunities that exist with new markets may seem like a daunting task, but several marine businesses have already experienced success with outreach. We have collected stories from those ...

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