April 2015
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April 2015
At the Helm: Reaching new markets
Change is here, whether you like it or not. That shouldn’t even be a topic of discussion at this point.…
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Boat clubs, peer-to-peer offer alternatives
Whether it be Millennials, Hispanics or any other underrepresented group, there are many obstacles to bringing new potential boaters to…
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New Markets Task Force dedicated to awareness and education
The New Markets Task Force (formerly the Diversity Task Force) is one of the six RBLC initiatives focused on strategies…
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Next is Now: Learning about your next market
In our April issue, we explored the changing demographics affecting the boating industry. You can see that cover story here.…
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