Tag Archives: Aftermarket

West Marine appoints Stacey Renfro chief commercial officer

West Marine has announced the appointment of Stacey Renfro as Chief Commercial Officer. She joins the company’s senior leadership team and reports to Eric Kufel, CEO. “We are extremely pleased to welcome Stacey Renfro to the West Marine team,” said Eric Kufel, CEO of West Marine. “Through her complex growth initiatives and game-changing strategies, she has built lifestyle brands and ...

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Lippert promotes new senior director of aftermarket marine sales

Lippert Components, Inc. (Lippert), a supplier of a broad array of components for OEMs in the recreation and transportation product markets, and the related aftermarkets of those industries, announced the promotion of Harcourt Schutz to senior director of aftermarket marine sales, which includes the brands of Lewmar, SureShade, and Taylor Made. Schutz brings more than 20 years of leadership, knowledge, ...

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PWC: Aftermarket segment growth leads expansion

By Adam Quandt It’s no surprise that personal watercraft sales are red-hot. Despite inventory issues, consumers seem to want nothing more than to get out on the water via PWC. Along with skyrocketing popularity of the activity, PWC riders and owners are also getting into the aftermarket parts game and customizing their machines at an ever-increasing rate. Boating Industry recently ...

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Project time leads to boost for PWC aftermarket brands

By Adam Quandt While new and used unit sales might be a dealership’s bread and butter, there is a different segment running hard through the COVID-19 pandemic sweeping the nation — aftermarket parts sales for personal watercraft. As many businesses scale back — or even temporarily shut down — manufacturers, suppliers and distributors of aftermarket PWC parts and accessories have ...

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