Home » Tag Archives: Advertising

Tag Archives: Advertising

Hitting the target with social media ads

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

Read More »

Google rolls out Smart Goals for advertisers

Google AdWords is a helpful tool for attracting more web customers, and the newest addition to the platform makes it even more effective. Google launched Smart Goals a few weeks ago, which is intended to attract site visitors who are more apt to purchase something. The program uses machine learning and Google Analytics data to help businesses recognize site visitors ...

Read More »

Investment in digital media sparks rewards

When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they have always been and hope new customers show up. Robalo Boats knew this when launching its new 16-foot walkaround center console and decided to find a unique way to reach those people. Robalo launched the R160 on social media as well ...

Read More »

Save money on Google Adwords by boosting your Quality Score

Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way to advertise. All those menus, all that jargon and piles of competing advice make getting an ad online a bit of a headache for the uninitiated. But before you start targeting, grouping keywords and running campaigns, there is one big ...

Read More »