Tag Archives: 2016 Best in Class

Best Service Department South Shore Marine Huron, Ohio One of the core tenets at South Shore Marine is that the company offers “cradle to grave” care for its customers’ boats. From its founding in 1989, South Shore built its business on service first and those roots have not changed in the intervening decades. It’s a recognition that a great dealership is ...

Best Industry Advocate Bosun’s Marine Mashpee, Mass. Since the early days of Bosun’s Marine, founder Tim Leedham and his team have put an emphasis on industry involvement, community service and promoting the boating lifestyle. Through a variety of outlets, Bosun’s has worked to improve the boating climate in its local Cape Cod communities. Through the Mashpee Chamber of Commerce, Bosun’s ...

Best Customer Service Program M&P Mercury Sales Ltd. Burnaby, B.C. M&P Mercury’s customer service program has always been top notch, but what truly made the dealership stand out from the crowd this year was its above-and-beyond efforts to provide the best customer experience possible to complement its newest boat model. The Sea Ray L-Class line debuted at the end of ...

Best New Idea BMC Boats Longwood, Fla. One of the most important facets of the Top 100 program is the sharing of  best practices – not only among the Top 100 companies themselves but the entire industry. This year, for the first time, we’re recognizing one particular idea as the Best New Idea from a Top 100 dealer. That winner ...

Best Boat Show Strategy Candlewood East Marina Brookfield, Conn. For Candlewood East Marina, preparing for a boat show is like executing any other marketing strategy: You need to know your audience and how to satisfy their needs. The dealership exhibits in three boat shows, and for each show the staff identifies the demographic makeup of the attendees. This is determined ...

Best Digital Strategy Austin Boats & Motors Austin, Texas The website is the new front door to a business. It is the first impression most customers will have of you, and it can make or break your success with prospects. What makes Austin Boats & Motors’s website special is that it clearly understands this concept, while dually understanding the importance of ...

Best Training & Benefits Irwin Marine Laconia, N.H. During the recession, everyone had to scale back to stay alive. This meant making very difficult cuts within the business, and in many cases those cuts included benefits. However, the boating industry is now at a point where it has reasonably bounced back, and the benefits once provided to employees should return. ...

Best Marketing Hampton Watercraft and Marine Hampton Bays, N.Y. From social media to direct mail to events, Hampton Watercraft and Marine put a particular emphasis on improving its marketing in 2015. The Long Island dealer started by expanding its social media presence through increased posting and special social media accounts dedicated to its MasterCraft boat line. “While we try and grow our ...