Rec Boat Holdings hires new marketing director

CADILLAC, Mich. — Rec Boat Holdings has named industry veteran Julie Johnson as its new director of marketing. Johnson will oversee the global marketing and public relations activities for the three brands of Rec Boat Holdings group: Glastron, Four Winns and Wellcraft boats.

Johnson comes to Rec Boat Holdings after serving in several marketing, communications and public relations roles during her 18-year career with Bombardier Recreational Products, primarily on its personal watercraft, boats and outboard engine businesses. Prior to BRP, Johnson served in various marketing positions at Wellcraft Marine.

“We’re very excited to have Julie join our team,” said Roch Lambert, group president, Rec Boat Holdings. “We have great ambitions to be a leading company in how we go to market with our products, and Julie’s experience and expertise adds another tremendous asset to the organization to reach those goals.”

Johnson will be responsible for communicating various dealer support programs and retail programs, collaboration with new product development teams and identification of market potential for the brands. She will manage the day-to-day business relationship with Rec Boat Holding’s marketing communications agency, Traction Factory.

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