BARRIE, Ontario — Two industry veterans recently joined marine marketing company Lifestyle Integrated, according to a release from company president Brian Minton.
Jeff Scherer has been brought on as director of client strategy, responsible for building and expanding Lifestyle’s partnerships with U.S. manufacturers in marine and related businesses.
“Jeff’s background is an excellent fit for Lifestyle’s suite of marine media,” the release states. “He has managed the internet and lead management business for companies such as MarineMax and Tracker Marine Group. In addition, Jeff handled lead management for dozens of the top marine dealers in the U.S. and also led the way for the use of sophisticated telemarketing lead tracking for boat dealers and manufacturers alike. Jeff has worked with Lifestyle for over a year as a supplier so this step is a natural transition.”
The company has also appointed Alan Adelkind as sail client consultant, responsible for creating content and marketing opportunities specifically geared to sailboat manufacturers and their dealers throughout North America.
“Alan is uniquely qualified to undertake this role due to his 30 years of experience in boat sales, both as a dealer and broker,” the release states. “His passion for sailing, familiarity with every aspect of the business, and thorough understanding and knowledge of the wants and needs of consumers have led to Alan being a recognized authority in the marine marketplace.”