Priority One names finance business manager

ST. PETERSBURG, Fla. — Rob Auer has been named to the role of finance business manager for Priority One Financial Services.

In this new role, Auer will help dealers move additional units by securing recreational loans for credit-challenged consumers.

Auer has worked for Priority One since 2008, including jobs in the sales department, as a dealer account executive and now specialty finance business manager.

“Rob has tackled every challenge we’ve put in front of him with an amazing attitude and energy. He has been a huge help to Priority One over the last year or so juggling projects outside of his normal day-to-day duties, and I know he will do amazing in this new role,” said Priority One President Heather Mariscal.

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