Priority One names business manager of new department

ST. PETERSBURG, Fla. — Priority One Financial Services announced Ruben Sierra, Jr. as the business manager for the specialty finance department, according to a recent press release from the company.

The new specialty finance department was formed to help dealers move additional units by securing recreational loans for a higher percentage of credit challenged consumers, the release explains.

Sierra is a certified Association of Finance and Insurance Professional and has over 30 years experience in the automotive industry as a sales, finance, and closing manager.

“We really lucked out with Ruben,” said Rina Aponte, operations manager at Priority One, in the release. “He is experienced, knowledgeable, customer service oriented, and can even speak Spanish fluently, which will be helpful for certain dealerships we work with.”
Sierra is a native of Tampa, Florida and enjoys boating and fishing in his free time.

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