DESTIN, Fla. — Legendary Marine has chosen Wanda Kenton Smith of Kenton Smith Marketing, Orlando, Fla., to lead strategic dealership marketing efforts for the dealership, according to a recent press release from Legendary Marine.
Kenton Smith will serve as the dealership’s in-house director of marketing, overseeing all marine marketing for the four dealership locations including brand management, broadcast and digital advertising, social marketing, and promotional activities. She will also serve as marketing liaison to all of Legendary’s marine brands, vendors, and the regional media market.
“We are very pleased to welcome Wanda aboard and believe she brings the highest degree of marine marketing skills and experience to benefit Legendary Marine,” said Legendary Marine Managing Partner Fred Pace in the release. “Wanda’s solid experience of more than 30+ years at both the marine retail and OEM levels, coupled with her strategic approach to marketing and proven successes in the marketplace, is fully expected to help propel Legendary to a position of even greater strength, while ultimately supporting and stimulating sales activities.”
Kenton Smith is an award-winning marketing leader specializing in the marine industry. She serves as president of Marine Marketers of America, speaks to audiences nationally on marketing topics, and has trained more than 1,000 marine dealers.
“I believe this is a win-win relationship for both myself and Legendary Marine,” added Kenton Smith. “I’m excited to become an integral part of the Legendary Marine family and am looking forward to working together to achieve great successes.”
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