FORT LAUDERDALE, Fla. – Ferretti S.p.A., has appointed Allied Marine to head marketing for all Ferretti group yacht brands, including Bertram, for the entire U.S. market following its recent purchase of the Florida based marine group, it reported in a statement this week.
Ferretti explained that the company has decided to make some staffing efficiencies within its current North American structure, including sport-fish manufacturer, Bertram Yachts.
Joining the Allied Marine team is Brett Keating, who has been appointed as the new director of marketing for Allied Marine. Keating served three years as the director of marketing for Bertram Yacht and Ferretti Group USA prior to taking on her new role. Keating will be responsible for managing all of the marketing responsibilities and efforts for the Ferretti brands in the U.S. and will continue to manage Bertram’s marketing objectives on a global scale, the company stated.
Along with Keating, Bryan Bogue, Jiannina Castro and Whitten Hall will be transitioning over to the Allied Marine group. Bogue will assume the role of market intelligence manager, Castro will serve as marketing communications manager, and Hall will serve as the marketing specialist for Allied Marine.