BWB Magazine names Fleming editor

MAPLE GROVE, Minn. – Affinity Boating Media announced recently that it has named industry veteran Steve Fleming as editor of BWB Magazine.

Having appointed new managing editor Mike Davin to the title just a month ago, Fleming’s addition to BWB has solidified the magazine’s editorial team, the company said.

"Steve comes to us with an exceptional background in the marine industry and a strong set of communication and editing skills," said Jim Hendricks, publisher and editorial director for BWB. "BWB is the only magazine that focuses exclusively on bass, walleye, multi-species and bay boats, and Steve knows this market extremely well. We are delighted to have him on our team."

Fleming joins Affinity Boating Media and BWB with a lengthy background in journalism and the marine industry. The life-long fisherman was most recently the director of communications for Wisconsin-based Mercury Marine, where he was responsible for public relations, house publications, Web sites, media relations, advertising and trade shows.

"Mercury Marine was a great experience and I'm grateful for the time I spent there,” Fleming said. “But I've always looked forward to returning to the editorial side, and BWB is a wonderful opportunity to do what I like and to stay within boating. It's a great publication that I feel I can help make even better. The people at Affinity have always been professional, friendly and terrific to work with. On top of that, Minneapolis is a spectacular place to live. I'm really looking forward to this new challenge."

Prior to joining Mercury in 2002, he served as the director of communications for the Colorado-based Professional Rodeo Cowboy Association for 17 years. And before entering the corporate communications field, Fleming was a sports reporter for a number of newspapers.

Fleming will join Davin, who came to BWB and Affinity Boating Media having completed his Master’s Degree in journalism at the University of Missouri. He brings with him 20-plus years of freshwater boating experience and four years of publishing experience.

BWB has joined forces with its sister publication Boating Industry magazine, which publishes the content on this Web site, in the company’s offices in Maple Grove, Minn. Both titles will receive art direction from Dodi Vessels, who has designed Boating Industry since Affinity began publishing it in 2003.

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