Alton Jones and Yamaha go pound-for-pound

KENNESAW, Ga. – Bassmaster Classic champion Alton Jones and Yamaha Marine Group recently unveiled a joint effort benefiting youth through pro bass fishing, Yamaha said in a press release yesterday. After his recent Classic win, Jones pledged to donate $10 for every pound of fish he catches through the end of the year to Lifeline Youth and Family Services. Yamaha agreed to match Jones’ donation ‘pound-for-pound’ in 2008. Lifeline is a non-profit dedicated to rebuilding the lives of at-risk youth.

“I first got involved with Lifeline in an event called ‘Fishing with the Pros,’” Jones said. “Once I started working with Lifeline and began to gain a deeper understanding about what they are doing, I realized that they weren’t just throwing money at a cause, they were reaching children by actually acting and doing something to help.”

The money Jones and Yamaha Marine Group generate this year will go toward adding a new Lifeline campus, including an alternative school and five new residential wings.

“Some of these kids can’t go home,” said Mark Terrell, Lifeline CEO. “With the new facility, every child will have their own room specifically designed to meet their needs and prepare them for independent living.”

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