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ANNAPOLIS, Md. and FORT LAUDERDALE, Fla. – American Global Yacht Group has added Trey Beasley to its team as executive vice president, the company said in a recent statement. In this capacity, Beasley will handle national and international sales and marketing for the company’s luxury and mega yacht production lines, and oversee brokerage operations for the company’s Fort Lauderdale location.
Beasley brings decades of sales and marketing experience to his new position with AGYG. He joined Graphic Technology, Inc. in 1981 after graduating from college. The company broke new ground within its industry and quickly became a national provider for specialty label and bar code label printing solutions.
Beasley ultimately joined the ranks of senior corporate management at GTI. After more than 20 years with the company, he decided to take time off to devote to boating.
In early 2003, Beasley joined Selective Yacht Sales, Inc., of Fort Lauderdale, to assist with the marketing for Dover Yachts and help launch a fractional yacht ownership program. He then went on to work for Cheoy Lee Shipyards in 2004, where his efforts significantly boosted sales in new construction and brokerage.
“If you do the marketing right, the sales will follow,” Beasley said. “Having a superior product helps, but in reality, a company is only as successful as its marketing strategy. I’m thrilled for the opportunity to work with such an exceptional product line as AGYG’s, and look forward to my role in taking AGYG to the next level.”
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