Latitude Powerboats hires sales and marketing director

MIAMI – Latitude Industries, Inc., an offshore sport fishing and center console boat manufacturer, has named Jonathan Giner as director of sales and marketing, it reported in a recent statement.

Giner joins Latitude from Yacht Electric, an electrical systems design and manufacturing company for Bertram Yachts, where he served in numerous roles in marketing and management.

One of Giner’s main tasks will be to structure and set a foundation for a dealer network as the company embarks on a major promotional tour including exhibiting at major boat shows throughout the nation. He will also be managing the day-to-day marketing and sales operations at Latitude’s headquarters. His duties include meeting short-, mid-, and long-term marketing and sales goals while maintaining crucial quota standards among his team.

Giner has a marketing and business administration bachelor’s from Florida International University.

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