Burch Perry to take the reins at Albemarle Boats

NEW BERN, N.C. – Long-time Albemarle Boats officer Burch Perry has been promoted to vice president and general manager, reporting to Mark Harakal, Hatteras Collection president, the Brunswick division said in a press release Friday. Perry succeeds Scotty Harrell, who has resigned as president of Albemarle Boats to “pursue other interests.”

“I cannot say enough good things about the way the Harrell family built this business from the ground up,” Harakal said. “Scotty took the reigns from his father in 1990, and during his tenure the company has grown tremendously in both financial success and brand reputation. Albemarle Boats will always owe a great debt of gratitude to this boatbuilding family.”

Perry previously served as Albemarle’s vice president of sales and marketing. He is a grandson to Scott Harrell Sr., who founded Albemarle in 1978 on the shores of the Albemarle Sound in Edenton, N.C. Perry has led the company’s sales and dealership team since joining the brand in 1995. He is also a fixture on the East Coast tournament circuit, which he fishes regularly as a member of the Albemarle Fishing Team.

“We’re fortunate to have Burch on our team,” Harakal said. “His value to the Hatteras Collection team was evident the moment Brunswick purchased Albemarle. He knows the product, he is committed to the customer and he is perfectly positioned to continue this great legacy of family boatbuilding within the corporate landscape. Not many companies can boast leadership that goes back three generations, and I am confident that his leadership will continue the great tradition of quality and customer service that Albemarle is known for throughout the world.”

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