ALEXANDRIA, Va. – The Recreational Boating and Fishing Foundation has appointed Frank Peterson, Jr. as the organization’s president and chief executive officer, RBFF said in a statement Wednesday.
In his new role, Peterson will manage all aspects of RBFF operations and assume responsibility for meeting the strategic goals set by RBFF leadership. Peterson brings more than 20 years of leadership and business development expertise with non-profit and for-profit organizations to RBFF.
“Maximizing the value and usage of RBFF’s programs and products is my top priority,” Peterson said.
“It’s more important now than ever before to have exceptional marketing expertise at the helm and we believe Frank’s proven ability to deliver innovative solutions and measurable results will be a great fit for RBFF as the organization continues to focus on helping people discover, share and protect the legacy of fishing and boating,” said Thom Dammrich, RBFF board chairman-elect and National Marine Manufacturers Association president.
Prior to joining RBFF, Peterson was a vice president and general manager for Marketing General Incorporated, where he provided strategic planning, vision, leadership and business development for MGI’s Media Sales Division, including list management and brokerage, advertising and media sales. He has founded and was president of two successful companies: Catalyst Communications, Inc. and The Peterson Group. He also worked at ExxonMobil, where he held a variety of management positions from managing a sales force to developing new products and services for customers. He holds an MBA from Pepperdine University.
Peterson succeeds Bruce Matthews, who joined RBFF in 1999 as the organization’s founding president and CEO. During Matthews’ tenure, RBFF successfully launched the Take Me Fishing campaign targeted to occasional and lapsed anglers and the popular Anglers’ Legacy program that encourages avid anglers to take someone new fishing.
Peterson officially assumes his new role Feb. 21.
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