SEATTLE – Boats.com has appointed Debra Keene Bergeron to general manager, the company said in a statement Wednesday.
“Debra Keene Bergeron is a results-oriented entrepreneurial leader with a successful 20-year track record in strategic planning, start-up, new business development and intellectual property licensing,” said James Nolan, boats.com and yachtworld.com group general manager. “She is a creative and strategic leader with a flair for building and leveraging key business relationships through strong, persuasive communication, and she will provide the dynamic leadership needed to achieve the aggressive goals we have established for boats.com.”
Bergeron was formerly vice president at the Comprehensive Health Education Foundation of Seattle, with responsibility for strategy, external partnerships, opening new markets and channels, brand development, product and business development and achieving the organization’s revenue and mission objectives. Prior to that, she was executive director for the Institute for Functional Medicine, Inc. She has also served as vice president of marketing for 4Kids Entertainment and as licensing manager and sales and marketing manager for a new software business unit of the Walt Disney Company.
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