BRP names new outboard VP

STURTEVANT, Wis. – BRP has appointed Richard Palmersheim to vice president, marketing and strategic planning – outboard engines, a newly created position, the company said in a statement yesterday.

A former executive with S.C. Johnson, Inc., Palmersheim is responsible for leading the BRP Outboard Engine North American marketing and planning teams from the company’s Sturtevant, Wis., facility. In his new capacity, Palmersheim will be responsible for creating marketing strategies and increasing market share for BRP’s Evinrude and Johnson products throughout North America.

“Richard’s background in marketing and management, from a company recognized for its innovative product development, brings new management depth and experience at a critical growth period for BRP’s Outboard Engine division,” said Roch Lambert, vice president and general manager, Outboard Engines. “We are pleased to add Richard to our management team as we continue to accelerate the opportunistic expansion of our outboard engine marketing strategies.”

Palmersheim joins BRP following a career spanning more than 21 years with S.C. Johnson, Inc., a consumer products manufacturer and global marketer. There, he held a number of positions during his career. Most recently he served as global category general manager in the United States, where he was responsible for defining the global business strategy and product commercialization plans for 11 brand categories. Prior to that, Palmersheim served as group general manager for Australia and New Zealand, where he was responsible for all commercial activities.

“The company’s strong brands and focus on leveraging unique technologies to deliver products attracted me to get on board,” Palmersheim said. “I’m looking forward to working with the growing dealer force and contributing to the continued growth of the company.”

Palmersheim received his master’s from the University of Wisconsin-Madison with an emphasis in marketing, finance and international business.

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