AVALA hires creative director

ST. LOUIS - The AVALA Marketing Group has hired Dan Maxey as its senior creative director, the company said in a release yesterday.

Maxey has 26 years of agency experience in creative services. Prior to joining AVALA, he was the senior creative director for Spark Agency, formerly Busch Creative Services. While working there he managed several Anheuser-Busch initiatives including design and development for Bud Racing, Bud Summer Programs, as well as, Bud Celebrity Programs.

Maxey's responsibilities with AVALA will include not only leading and directing major initiatives with clients like Sea Ray Boats, but assisting in further development of AVALA's burgeoning creative services department.

“With the recent acquisition of Distinctions Unlimited and the addition of several high-profile client projects, Dan is a necessary addition to AVALA,” said Steve Pizzolato, president of the AVALA Marketing Group. “Anytime you have the opportunity to bring in a talent like Dan, with that type of professional pedigree it is a win, win.”

Maxey will be based at AVALA's headquarters in St. Louis.

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