NMMA appoints new marketing managers

CHICAGO – The National Marine Manufacturers Association (NMMA) has added two new members to its Marketing Communications staff: Armida Markarova has been named Internet marketing manager, and Lindsay Rennie has been chosen as the Discover Boating marketing director, Canada, the association reported in a statement today.

Both will report to Carl Blackwell, NMMA vice president of marketing and communications. Markarova will work out of NMMA’s Chicago headquarters, while Rennie will maintain an office at the association’s Bolton, Ontario location.

In her new position, Markarova will be responsible for all Internet marketing initiatives at NMMA, including online media and search engine campaigns, e-mail marketing initiatives, website content management and other web-related projects.

Prior to joining NMMA, Markarova, worked for three years at Wisconsin-based Briggs & Stratton Corp., first as a marketing specialist and then as assistant Internet marketing manager, where she was responsible for the development and implementation of all online marketing campaigns to achieve brand and marketing objectives.

Rennie comes to NMMA from Highland Sports Management Inc., a company he founded and ran since 2003, which focused on sports marketing and sponsorship consulting, as well as the creation and promotion of sporting events. His clients included the Canadian Imperial Bank of Commerce, Volleyball Canada and the Whistler Cup.

Before starting his own company, Rennie was an account director at MacLaren Momentum, responsible for General Motors sports and entertainment properties across Canada. His professional background includes time at Nike, as well as extensive advertising agency experience, handling client accounts such as Ford, the Royal Canadian Golf Association, Chrysler Canada and Federal Express.

In his role as Discover Boating marketing director, Canada, Rennie will work with the Canadian Discover Boating Board to ensure effective execution of the Discover Boating campaign in Canada. He will be responsible for coordinating and implementing a comprehensive strategy to generate consumer awareness of boating among non-boating Canadians, in addition to maximizing industry awareness of Discover Boating programs and building strong relationships with industry stakeholders.

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