Lake Forest, Ill. - Salima Benchoukroun has joined Brunswick Corp., as media relations manager, the company said in a press release yesterday.
She will report to Dan Kubera, Brunwick’s media relations and corporate communications director.
“Benchoukroun brings to Brunswick both a background and knowledge of the marine industry as well as media relations skills,” Kubera said. “She will augment and support media relations efforts throughout the company, focusing primarily on trade press and other specialized media to advance Brunswick’s strategic initiatives and operations.”
Benchoukroun most recently was marketing director for Everglades Boats in Edgewater, Fla.