CHICAGO – The National Marine Manufacturers Association (NMMA) has promoted Steve Tadd to the newly created position of director of Grow Boating to provide internal leadership and support for the industry-wide Grow Boating Initiative, it reported in a recent statement.
Tadd will become the primary liaison for NMMA staff members and the six committees of the Grow Boating initiative as well as the industry as a whole.
Previously the Discover Boating program director at NMMA, Tadd is expected to enhance communications within all areas of the Grow Boating Initiative, ensuring all parties are knowledgeable on the latest efforts and developments.
In addition, Tadd will work with the various industry segments to develop new funding models, develop a governance model and create a long-term strategy for Grow Boating.
“With his experience in helping to build the Discover Boating program and his knowledge of NMMA and the industry, Steve is well suited to assume these additional responsibilities,” said NMMA President Thom Dammrich.