PLEASANTON, Calif. – Panoptx, a high performance eyewear manufacturer, will add two people to its sales and marketing team, the company said in a statement Wednesday.
Lance Meller is now sales manager of Panoptx snow and marine product lines, and Steve Kelch is director of the Panoptx Endless Eyewear Tour, a grassroots initiative. Together, Meller and Kelch bring to the company over 40 years of experience building brands in the marine, motorcycle, outdoor and snowsports arenas for companies such as Atomic and K2.
In addition to driving sales, Meller’s responsibilities will include developing key marketing initiatives, designing products and developing retail relationships.
Kelch will lead the Endless Eyewear Tour as it continues its schedule of stops at the Milwaukee Rally in Milwaukee, Wis., July 29-31; Black Hills Motorcycle Rally in Sturgis, S.D., August 4-14; Thunder in the Rockies in Loveland, Colo., September 1-4; Las Vegas Rally in Las Vegas, September 10-14; and Street Vibrations in Reno, Nev., September 20-25.