Performance boat manufacturer, Baja Marine, has announced three personnel changes, naming Dean Reynolds as the company’s new product manager, Ryan Carrigan as Northeast regional sales manager, and Barbara Grobicki as its new director of marketing.
Reynolds, who has been with Baja for 15 years, was formerly the Northeast regional sales manager and, prior to that, held various positions throughout the company. In his new position, Reynolds will make recommendations on performance and product enhancements for both current models and new models still in development. He will also coordinate Baja’s custom shop and major warranty repair activities.
“I’m eager to help Baja Marine continue to give performance boaters the best experience possible on the water,” Reynolds said.
Carrigan comes to Baja after working as the Northeast regional sales manager for Donzi/Pro-Line since 1998. He has been involved in the marine industry his entire life, starting at a marina owned and operated by his family. His duties will include market analysis, sales and product training and national boat show support
“Baja Marine manufactures great boats,” Carrigan said, “and I’m proud to have the opportunity to be a part of that success. I look forward helping Baja Marine further grow market share in the Northeast.”
Baja Marine President Rob Parmentier said the personnel moves are part of Baja’s continued push to give boaters the ultimate in performance and customer satisfaction. “Dean’s deep knowledge and continued enthusiasm to keep Baja way ahead of the competition and Ryan’s lifelong experience in the boating industry are great assets to Baja Marine,” Parmentier said.
With nearly 14 years in the marine industry, Grobicki brings an experienced hand and promotional savvy to the marketing of Baja’s line-up of boats.
“We are pleased to add Barbara to our team,” said Parmentier. “I know that Barbara’s enthusiasm and knowledge of the marine marketplace will help us extend our lead and encourage more people to discover Baja’s adrenaline-pumping magic first-hand.”
In more than a decade with MasterCraft, Grobicki launched Team MasterCraft, MasterCraft’s owner’s club, and managed the company’s Internet efforts and database management. Grobicki spent the next three years at US Marine, initially on the agency side before coming in-house as marketing manager, where she handled event planning, promotions, Web site management and other marketing initiatives.
“I’m very excited for the opportunity to help Baja Marine grab the attention of performance-minded boaters,” Grobicki said. “We’re building great boats, our brand is well positioned, and our customers are incredibly passionate. I think we have a really compelling story to tell.”