SALT LAKE CITY - iboats, inc. (www.iboats.com) has hired Drew McFadden, a former boats.com executive, as its vice president of Marketing Services, the company reported in a statement today.
In this role, McFadden will be responsible for all the operations of the division, including OEM, dealer and broker services, and business development. He will also oversee the development and application of a growing suite of Web marketing solutions for the marine industry.
“I'm thrilled to be a part of the iboats team,” McFadden said. “I'm impressed by iboat's well developed offering of tools designed specifically for boat dealers, builders and brokers, and I'm especially impressed with their state-of-the-art OEM extranet solution. We're going to continue to develop and offer new and exciting solutions for these segments.”
Most recently, McFadden served as OEM and business development manager for boats.com, where he was responsible for the development of many of its business lines, including OEM, advertising, corporate strategic planning and development, iboats said.
"Drew's proven track record and broad knowledge of the marine industry makes him a key addition to the senior management of our company,” said Bruno Vassel III, iboats president and CEO. “We're very excited to have Drew as part of the team and to be able to tap his experience.”