MINNEAPOLIS – Boating Industry magazine has increased its sales staff with the hiring of Marty Wolske to the position of national account executive, where he will be responsible for advertising sales for the Eastern United States.
Wolske will work to help customers create business development marketing plans in the print advertising, online interactive, custom publishing and direct mail media.
Prior to joining the Ehlert Publishing Group – which publishes Trailer Boats, Bass & Walleye Boats, and Watercraft World magazines in addition to Boating Industry magazine – Wolske was the director of sales and marketing for Feed Stuffs, a weekly trade publication owned by Minneapolis-based Miller Publishing Group.
“The reason that I came to Ehlert was because of the tremendous opportunity for growth,” Wolske said. “As the No. 1 trade publication serving the marine market,
Boating Industry has embarked on an aggressive growth plan that leverages its 75-year brand heritage. There’s no greater time to join this publication.”
Tammy Galvin, associate publisher of Ehlert’s Trade Group, which includes Boating Industry and Powersports Business magazines, said she is thrilled to have Wolske on the team.
“Marty’s expertise in consultative selling will be an enormous asset to our team and to those clients he will be serving,” says Galvin. “He is equally skilled at calling on all types of accounts in a wide variety of industries–from the smallest organizations to the world’s largest.”
Boating Industry has experienced a strong growth path since Ehlert acquired it in October 2002, and Marty’s addition to the team, says Editor-in-Chief Matt Gruhn, will help the magazine continue on that path.
“We’re excited to bring Marty on board as we finalize our plans for more growth in 2005,” he said. “Boating Industry is growing again this coming year with a completely overhauled e-News Daily, a redesigned and more robust Web site, and two more print issues added to the magazine’s frequency.”
Wolske can be reached at 763-383-4423 or firstname.lastname@example.org.