BRUSSELS, Belgium – The Brunswick European Group has named Michel Meyer as its managing director – boat parts and accessories, the company said in a release today.
Meyer joins Brunswick from CASE Europe, a manufacturer of agricultural and construction equipment, where he spent more than 25 years, most recently as its director of channel management for Europe, the Middle East and Africa.
Meyer will be responsible for the same geographic area as he defines and executes a plan for the Brunswick European Group to grow its boating parts and accessories in the region.
“Boating parts and accessories will play a significant role as we move forward to expand Brunswick’s presence in this important region,” said Victoria J. Reich, president of the Brunswick European Group. “One of our primary goals is to augment the enjoyment of boating for our customers. Michel’s efforts will support this goal by providing a complete range of boat after-market products and accessories that enhance the boating experience.”