SEATTLE – Grand Banks Yachts has appointed Peter Poli as its chief financial officer, and David Hensel as marketing communications director, effective Aug.18, the company said in a release yesterday.
As CFO, Poli will handle fiscal planning, reporting and investor relations. He will also help evaluate strategic business opportunities for Grand Banks. Prior to joining Grand Banks, Poli spent 12 years in the securities business, the last three of which as the CFO for a Morgan Stanley subsidiary.
Hensel will manage Grand Banks’ marketing and advertising programs. He will also drive support for new product launches and continue to strengthen the company’s ties with Grand Banks dealers and owners around the world. Hensel will report to Rob Livingston, executive vice president of Grand Banks.
Prior to joining Grand Banks, Hensel co-founded a leading-edge biotechnology venture, OligoEngine, serving as vice president of marketing. He previously co-founded HenselHauser, a strategic marketing firm that developed branding and communications solutions for national and global clients.
“While these are challenging positions, we are confident that Peter and David have the background and expertise to continue moving Grand Banks forward into the future,” said Bob Livingston, Grand Banks chairman and CEO. “Peter has the strategic planning and operating savvy we have been seeking in a CFO, and will be a valuable addition to the team. David’s marketing talent, along with his background as an entrepreneur, will help to ensure that Grand Banks remains a vital and well-regarded name among boaters for years to come.”