Marine Mover – West Marine hires Laurie Fried as PR/Donations director

WATSONVILLE, Calif. – Boating retailer West Marine has named Laurie Fried to the position of Public Relations/Donations director, the company said in a release today.

Fried comes to West Marine from the National Marine Manufacturers Association, where she was director of Public Relations and launched its first consumer public relations program. She also brings PR experience from the TV industry to the position, having worked for the Oprah Winfrey and Jerry Springer shows.

“Laurie brings tremendous public relations experience, plus a passion for cause related marketing. We believe her addition to the West Marine team will enhance the impact of our donations and public relations programs,” said Tom Carey, West Marine’s senior vice president of Marketing.

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