FORT LAUDERDALE, Fla. – Allied Richard Bertram Marine Group has promoted Nick Bischoff to the position of executive vice president of Sales and Marketing, the company reported in a statement today.
Bischoff, who has been with the company since 2002, was most recently head of ARB's Tiara Sales Division. Allied Richard Bertram Marine Group has been the leading Tiara dealer in the world for more than 12 years in a row, the last two while under Mr. Bischoff's guidance, the group reported.
Bischoff will continue to direct Tiara sales, but now is also directly responsible for ARB's other sales channels, Azimut Yachts and Bertram Yachts. Director of Azimut sales, Randy Coleman, along with another 30 year veteran, Mike Goebel, who is director of Bertram Yacht sales, will now report directly to Bischoff.
He will also oversee all advertising and marketing efforts put forth by the company and within that capacity, ARB Marketing Manager Jon Levine will report directly to him.
"Since coming onboard, Nick has doubled the sales of our Tiara division", said President George Jousma, "and now, Nick will bring that same passion and execution to the entire company. No one is more deserving of this promotion and it is under Nick's guidance that Allied Richard Bertram will remain on top."
A 17-year veteran of the marine industry, Bischoff spent over half of his career working for Boston Whaler in many different sales capacities. He also spent three years in Holland, Mich. where he was the national sales and marketing manager for Powerquest Boats. Before joining Allied Richard Bertram, Bischoff was a financial consultant for Smith Barney in their corporate client division.
Allied Richard Bertram Marine Group is a privately held yacht retailer with offices located in Key Largo at the Ocean Reef Club, Naples, Miami, Coconut Grove, Fort Lauderdale, Stuart and Jacksonville.