OCONTO, Wis. – Cruisers Yachts has named Dan Zenz as its Eastern regional sales manager. Zenz will be headquartered at the company's Wilmington, N.C., facility and will act as a dealer liaison, the company said today in a release.
Zenz's responsibilities will include working with dealers and overseeing their Cruisers Yachts sales training programs, monitoring dealer advertising and supervising the planning and execution of on-sight set-up for major boat shows throughout North America.
Prior to being appointed regional sales manager, Zenz held the position of sales manager at Bay Marine, a full-service dealership located in Sturgeon Bay, Wis., where he represented Cruisers Yachts for more than nine years.
"We are confident that Dan's knowledge of boating and his expertise in retail sales will reinforce Cruisers Yachts position as the leader in the industry," said Rick Jelinski, general manager at Cruisers Yachts. "This appointment reflects the ongoing growth of our company in recent months, as well as a sign of things to come."