KNOXVILLE, Tenn. – US Marine has hired Kraig Devenport as creative director, the boat builder reported in a statement today. The company said he was hired “in order to better communicate the value, features and themes of Bayliner, Maxum and Trophy Sportfishing Boats.”
Devenport will be part of the marketing department and will help coordinate and set the tone for US Marine’s creative marketing materials including brochures, point-of-sale materials, Web sites, videos and various printed material, according to the company.
In addition to his role as coordinator for all brands, Devenport will also have creative responsibility for the Trophy brand, US Marine reported. In this role he will be charged with “capturing Trophy’s winning combination of ride, range and fishability and presenting that combination to customers through clear, engaging visual messages,” the company said.
Devenport has a background in creative design with a degree in visual communications from Ferris State University, Big Rapids, Mich., and more than 14 years with Biggs-Gilmore Communications, US Marine’s previous ad agency. Kraig’s most recent assignment before joining the US Marine team was as vice president, associate creative director for Biggs-Gilmore, where he frequently worked on US Marine material over the last three years, the boat builder reported.
“This is a natural fit,” said Dave Taylor, senior vice-president of sales and marketing for US Marine. “Through our previous collaboration with Kraig, we’re familiar with the caliber of his work and he, in turn, is familiar with our leading brands, and the construction and features that set them apart. Adding Kraig as a member of the US Marine team will allow him to concentrate his insight, ideas and creativity on the Bayliner, Maxum and Trophy brands.”
US Marine includes the Bayliner, Trophy and Maxum brands and is a component of the Brunswick Boat Group, a unit of Brunswick Corp. (NYSE:BC).