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MINNEAPOLIS – Peter Taylor has been named group account director for advertising agency Russell & Herder’s Marine & Recreational Products Group, the agency said in a statement this morning.
Taylor will be based in the company’s Sarasota, Fla. office, where his responsibilities will include managing the group's core clients, such as boat manufacturers Wellcraft Marine, Hydra-Sports Boats and Aquasport.
Taylor began his advertising career with automotive giant General Motors in South Africa, before joining McCann-Erickson. In his most recent position, Taylor served as vice president at WestWayne Advertising in Tampa, Fla.
"We're pleased to bring in an industry veteran with proven abilities and credentials," said Brian Herder, principal and executive creative director at Russell & Herder. "Taylor's skills and talents will be of great benefit to our clients while expanding the capabilities of our Sarasota office."