STURTEVANT, Wis. – As part of its restructuring, Bombardier Recreational Products has made changes to its public relations team, as reported in a letter today from Chris Dawson, vice president, North American Marketing, to the media.
David Thompson will assume the newly created role of director, public relations and competition. He will be responsible for all U. S. public relations activities across all recreational products brands, as well as the Ski-Doo, Sea-Doo and ATV racing programs, and Evinrude and Johnson tournament efforts. Thompson will be located in Sturtevant.
Steve Cowing will serve as the competition and media relations manager. He will continue to manage all snowmobiles racing activities, and will expand his responsibilities to include ATV and Watercraft racing. Cowing will also have responsibility for vertical media relationships and will continue to be located in Minneapolis, according to Bombardier.
Marc R. Lacroix is the public relations manager, Canada. He will handle all public relations activities for Canada, ensure proper coordination between Canada and the U. S., and will be based in Valcourt. These changes are effective immediately, the company reported.