Tige appoints new director of sales

Tige Boats, Inc. announced the promotion of Regional Sales Manager Toby Boese to the company’s new Director of Sales. Boese began his career at Tige Boats in March 2019 and has quickly proven himself an impressive team leader and progressive in sales management tactics and distribution. Boese will oversee regional sales managers and dealerships worldwide to execute a seamless flow of communications and business development and create strategic plans to achieve sales goals.

“With Toby’s leadership, I am confident that Tige Boats and ATX Surf Boats will continue to increase market share, surpass company goals, and align our brand values and culture throughout our family of dealers,” stated Charlie Pigeon, Owner, and CEO of Tige Boats. “Toby is a strong asset to our company, and I’m looking forward to seeing where he takes us from here.”

Boese’s avid love for life on the water and his previous experience in the towboat industry at a retail and OEM level accelerate his knowledge and passion for his career. One of his all-time favorite activities is making memories with his wife and two children out on their boat enjoying a surf or wakeboard session. As he proceeds with his new role, Boese and his family will reside in Abilene, Texas.

“As I move into this new opportunity, I’m excited to lead a strong and motivated team in the sales department. We share many of the same goals and are all focused on our dealers’ success and continuing to develop a solid, growing dealer network,” stated Boese. “The Tige line is the strongest it’s ever been, and ATX Surf Boats are continuing to take the market by storm. These are the driving factors that make us work harder and establish success for our dealers carrying the Tige and ATX lines. The Tige team is the best in the industry, and I’m fortunate to be a part of it.”