Brunswick’s Venture Boat Group names new president

Brunswick Corporation announced Benoît Verley has been named president of Venture Boat Group, representing the Bayliner, Heyday, Trophy, Quicksilver and Uttern boat brands. Verley replaces Keith Yunger who was named president of Sea Ray in October 2021.

Verley joined Brunswick in 2007 and has held a variety of leadership roles in the European Boat Group and Venture Group. In his most recent position as general manager for the Venture Group in Europe, Verley was responsible for directing commercial activities including sales, marketing, customer service and product portfolio management. 

“Benoît brings an impressive level of expertise and knowledge of the marine industry, particularly in developing business strategy and identifying long-term opportunities for our boat brands, cultivated through his 15 years with Brunswick,” said Aine Denari, president, Brunswick Boat Group, in a company press release. “I would like to thank Keith for his significant contributions and establishing a strong foundation for our Venture Group. Looking ahead, I am confident in Benoît’s ability to continue our goal of providing exceptional boating experiences and engaging our diverse base of global customers.”

“I am looking forward to expanding my role to lead the Venture Group as we continue to transform the future of boating,” added Verley. “Since its inception, the Venture Group has played an integral role in expanding boating participation and access – and I am thrilled to partner with this talented leadership team to further our mission.”

Prior to joining Brunswick, Verley was a process engineer at Arcelor Mittal. Verley earned a master’s degree in civil engineering, specializing in material science, a master’s in management sciences and a master’s degree in corporate finance from Université Catholique de Louvain.