Boston Whaler relaunches


Boston Whaler has unveiled a fully revamped website. Designed to provide a more user-friendly experience, the site offers improved navigation and functionality, with several new features that make it easier for boaters to find information and answers.

“The new demonstrates our commitment to providing an immersive and intuitive brand environment for our customers,” said Melanie Whaley, Director of Marketing for Boston Whaler. “Whether they’re spending time with us online or out on the water, boaters can count on an effortlessly enjoyable Whaler experience.”

Optimized for all platforms, the new contains a wealth of content for current boat owners and prospective customers. In addition to detailed information on every Boston Whaler model, the site features an array of guided selling tools to help shoppers determine the perfect boat for their needs. A newly enhanced boat builder tool offers easier-to-find pricing and inventory search capabilities, providing a seamless way to compare and configure different Whaler models.

Educational content has also been enhanced. In addition to Boston Whaler’s blog, Navigator, the site features a wealth of information for both novice and seasoned boaters. Visitors can search FAQs, instructional videos, owner’s manuals, maintenance tips and more.

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