Discover Boating partners with social media influencers for promotion
As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand.
To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to boating as a safe and ideal form of social distancing during the COVID-19 pandemic.
From behind-the-scenes footage of the “Get on Board” PSA video shoot to personal boating stories shining a light on the accessibility of boating, influencers are encouraging their followers to recreate responsibly and reap the restorative health and wellness benefits of boating and fishing. They will continue posting across their social media channels including YouTube, Instagram, Facebook, Twitter and blogs.
- Tiffany Nguyen: 364K followers
- Ready Set Jet: 126K followers
- The Curly Coopers: 62K followers
- Jeff Mindell: 60K followers
- Us The Duo: 5.4M followers (IG + FB)
- It’s R Life: 116K followers
- Hey Ciara: 76K followers
- Chris Garafola: 63K followers
Stay tuned for more updates, social posts and program results.
