Lowrance Ghost wins DAME Award
Lowrance announced the Ghost freshwater trolling motor has been named co-winner of the DAME Design Award in the category ‘Machinery, Propulsion, Mechanical and Electrical Systems and Fittings’ at METSTRADE on Tuesday, Nov. 19, 2019.
“This recognition is a great testament to all the team behind Ghost and the hard work that has gone on behind the scenes to get this innovative new product to market,” said Lowrance Brand Lead, Julian Harvie.
On selecting the Lowrance Ghost freshwater trolling motor, judges said, “Ghost appears to have had every last detail of its performance pored over by its designers, from the way it functions and the noise it emits, through to its programmable foot controller.”
Ghost, along with all the nominated products, is on display in the DAME – Design Award presentation, which is part of the I-nnovationLAB in hall 6.
The DAME Design Award is the third accolade Ghost has received since Lowrance revealed the trolling motor to the market in July of this year. Ghost freshwater trolling motor won Gold at The Best Design Awards in New Zealand and Best in Show in the New Product Showcase at the Northern Wholesale Marine Show, Minnesota.
