Honda Marine announces agreement with SanJuanYachts

Honda Marine announced at the 2019 International Boat Builder’s Exhibition (IBEX) trade venue an exclusive new OEM agreement with SanJuanYachts.

At IBEX, the boatbuilder has unveiled a prototype of its new sportfishing yacht, the SJ32, which expands the company’s reach beyond the premium pleasure boat category into the segment of luxury sportfishing.

According to the terms of the exclusive new agreement, Honda Marine will supply SanJuanYachts its BF250 Intelligent Shift and Throttle (iST®) electronically controlled outboard motors as original equipment to power the boatbuilder’s all-new SJ32 luxury fishing center console boats. Powered by twin Honda Marine BF250 iST outboards, the SJ32 prototype can support speeds as high as 55 mph. 

At this year’s IBEX show in Tampa, Florida, October 1-3, the two companies will showcase their powerful new alliance—a partnership forged in innovation, high-performance and advanced technology—at the Honda Marine indoor booth, #3-925, as well as at outdoor exhibit #9117 and dock exhibit #14-D.

“Helping design an entirely new boat from the waterline up, it has been an exciting opportunity for Honda Marine to work with the visionaries and planners at SanJuanYachts to develop the unique, powerful new SJ32 prototype,” said Michael Rickey, Senior Manager, Honda Marine. “Among marine engine manufacturers, Honda has unparalleled experience in engine performance across the whole spectrum of automotive, racing, jet, powersports, power equipment and marine applications. Honda believes in the power of dreams, and we are proud to help SanJuanYachts realize its own dreams of designing a new luxury yacht and break into a new market.”

“Our partnership with Honda Marine began on day one, and we designed the SJ32 exclusively for the Honda BF250 iST engines. SanJuanYachts had been interested in entering the sportfishing market for some time but didn’t have total confidence to be successful until we collaborated with Honda Marine,” said Gilbert Villareal, CEO of SanJuanYachts. “Meeting with all of our suppliers and providing comprehensive marine engineering knowledge and experience, Honda has become an invaluable partner. Our team knew we could merge the SanJuanYachts heritage with the Honda reputation of premium engine technology and performance to produce a luxury fishing yacht that would stand alone in its class.”