Social media expert Mari Smith to speak at IBEX

On tap for this year’s Grow Boating Marketing Summit, Digital Marketing: Charting Your Course for Success, Sept. 30, an IBEX Special Event, is a line-up of leading marketing experts who will outline ways to leverage digital marketing channels to benefit your business.

One of the featured presenters will be Facebook Marketing Expert and author, Mari Smith, who will share insights on Facebook in a changing world and what marketers need to know to keep up.

Facebook users have long associated the platform with news feed. According to Mark Zuckerberg, that’s changing, and fast.

Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and stories are growing the fastest. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming television. How can marketers make sense of all this and focus on the right mix today to get the right results tomorrow?

In Smith’s dynamic keynote, she will cover:

Three key areas Facebook is prioritizing today – what marketers need to know
Planning for a future with a diminished news feed
How to cut through the noise, get noticed and make the right people take action

Special early bird pricing runs through August 15.