PEOPLE features Discover Boating in an online article

PEOPLE featured Discover Boating in an online article, “Want to Be Happier? Live Near Water, Research Shows” as a result of the campaign’s ongoing media relations efforts.

The website draws more than 43 million unique visitors per month, and the story includes research findings from Dr. Wallace J. Nichols, author of Blue Mind, the bestselling book on the scientific connection between water and happiness.

A quote from the article states:

“Today’s world has us constantly connected to our phones, working longer hours and taking less vacation time, making us more anxious and stressed – something I call ‘Red Mind’,” Nichols told PEOPLE. “By contrast, ‘Blue Mind’ is a meditative state associated with being on or near the water that can bring on feelings of calm, peacefulness and general happiness.”

The post was also promoted via PEOPLE Twitter (7.54 million followers) and published on Yahoo! Entertainment.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
EPG Brand Acceleration
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.