PEOPLE featured Discover Boating in an online article, “Want to Be Happier? Live Near Water, Research Shows” as a result of the campaign’s ongoing media relations efforts.
The website draws more than 43 million unique visitors per month, and the story includes research findings from Dr. Wallace J. Nichols, author of Blue Mind, the bestselling book on the scientific connection between water and happiness.
A quote from the article states:
"Today’s world has us constantly connected to our phones, working longer hours and taking less vacation time, making us more anxious and stressed – something I call ‘Red Mind’,” Nichols told PEOPLE. “By contrast, ‘Blue Mind’ is a meditative state associated with being on or near the water that can bring on feelings of calm, peacefulness and general happiness."
The post was also promoted via PEOPLE Twitter (7.54 million followers) and published on Yahoo! Entertainment.