Discover Boating earns major media mentions
Discover Boating was featured in Men’s Journal and subsequently on MSN.com as a result of the campaign’s earned media relations efforts to drive positive coverage of Discover Boating in national consumer lifestyle publications.
The article, “Summer Getaways: The Best Boating Destinations in America,” highlights some of the top boating destinations across the country, and cites Discover Boating as an expert resource for recreational boating. It also drives readers to DiscoverBoating.com, including the Go Boating Today tool and the Boat Buyer’s Guide.
In addition, Travel + Leisure (4.4m Instagram Followers) tagged @DiscoverBoating in its Instagram stories – inspiring followers to find ways to get on the water and specifically encouraging them to “swipe up” to go directly to DiscoverBoating.com to find boating experiences near them.
