Malibu teams up with ChannelPRO Mobile for new training program

ChannelPRO Mobile a pioneer in mobile training (mLearning) and sales enablement announced it has been selected by Malibu Boats, Inc. (MBUU) to launch Malibu University, a new education and coaching platform for its dealer network.

“Malibu Boats is an incredible brand and a true leader in the category.  And they have gotten to that position because they are always pushing the envelope in all areas of their business. We are excited to be partnering with Malibu and delivering a best in class learning and enablement program,” commented Jonathan Cooper co-founder and CEO of ChannelPRO Mobile.  

The initial scope of work will include content ranging from product information about specific makes and models of boats, service and technician resources, coaching dealers on engaging with prospects and helping guide them through the sales process. 

The entire platform will be available on tablet and smartphone via native apps as well as the web.  

“What we saw from ChannelPRO was on point. No one else is providing a platform for this level of training and engagement in the boating space. Training and ongoing education is an area that just hasn’t kept up with the pace of change.  When we had a look at what ChannelPRO could provide – the decision to work with them was an easy one,” said VP of Sales for Malibu Boats, Inc. Eric Bondy.

Work will begin immediately and is slated to roll out in early summer. Malibu Boats is the latest premier brand and project for ChannelPRO in Q1 of 2019.