HO Sports & Hyperlite Wake recently launched a new B2B platform with Sana Commerce. This e-commerce solution offers the brand's retailers 24-7 access to inventory.
“The goal for HO & Hyperlite is provide better customer service to our customers via our retail network” said CJ Vlahovich, SVP/GM of HO Sports Co. “This important initiative makes it simple for our dealers to fulfill their customer’s needs more quickly and efficiently. While many brands are investing in selling direct to consumers, HO Sports continues to focus on our dealer network taking strides to ensure their success.”
The HO Hyperlite B2B platform is the latest innovation in the company's digital landscape, following industry-leading websites and social media channels for its brands; HO Skis and Hyperlite Wake.
"The same passion we pour into our product development and sports is replicated to leading the industry with the e-commerce solution supplied by Sana," Vlahovich said. "Our philosophy supports brick and mortar from pro shops to marine dealers to box stores. We all compete with 2-day shipping, ensuring our inventory is on hand to complete the sale is paramount."